2022 Email Trends

Business practices and client communication are always evolving. People preferred face-to-face office meetings a decade ago; today, Zoom can handle even major difficulties. Digital is growing. Your typical firm won't disappear, though. A changing world is adaptable. This article discusses 2022 email marketing trends.

Time-tested client-reaching methods still work. Email marketing works. Litmus predicts 2022 will be another year of email. Email marketing's value is expanding. It's a reliable communication method. Everyone will utilize it to advertise items, endorse companies, reach the target market, and make money. So, focus on email marketing campaigns and techniques.

Mailpost
We've covered eight email design trends that will help entrepreneurs face 2019's problems. Consider some effective email marketing strategies to avoid failure. Continued: email marketing trends for 2022.

Personalization is often discussed. Personalization is the key to success. Last year was significant, and next year will be too.

Adam Q. Holden-Bache, a top email marketer, predicts that in 10 years email would be totally automated and tailored by AI. We're moving towards a hyper-personalized experience. Manual customisation can yield astounding outcomes even without AI-based technologies. Using ESP analytics, you can simply cater to customers' needs and produce a newsletter based on their behavior, history, preferences, and interests.

Personalized communications offer a 122% ROI, while targeted emails produce 58% of all income, according to Instapage. These data may help your organization survive 2022's cutthroat competition.

Email Builder Online
Postcards lets you change internet email templates without scripting. Includes 100 components to create custom email templates faster.

Customization is difficult. Not just using the client's name in the copy and subject line. Needs more. Good personalisation includes:

Segmenting correctly
Send times optimized based on user open patterns
Dynamic content based on user
Email frequency and engagement
Personal branding
Personalized travel
Putting customers first and considering their problems never fails. Brands use it in campaigns. Each cart abandonment newsletter uses hyper-personalized automated advertising. Time-tested strategy to get consumers back and close the purchase. Example: Jack Wills' email. It's not an abandoned cart reminder. Though everyone knows.

2021 Email Trends
Brilliant newsletter. It comprises a personalized message, products in the shopping cart, and cross-selling blocks based on the client's purchasing history and preferences. It features shopping incentives like free shipping and a reminder about a large offer, and CTAs that go directly to the checkout page so customers can complete the transaction without extra steps.

Direct links to checkout, basket products, cross-selling, and name make a difference. They communicate directly to the client, add value, and connect personally. Personalization helps this newsletter regain lost income.

More thank-you emails
Birthday emails generate 342% more income than promotional emails, according to Experian. Even without a pandemic, customer appreciation emails are popular and crucial to a company's success.

Subscribers will demand brand empathy in 2022. COVID-19 accelerated the need to put customers at the center of your plan.

Customer gratitude emails provide you a chance to compliment prospects, help them, and develop an emotional connection. They assist your brand create relationships, trust, loyalty, and engagement.

Customer gratitude emails come in different kinds and sizes, so you have several ways to reach out to customers.

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Startup App and Slides App's online website editor provides ready-made pieces, layouts, and themes.

Emails birthday
Emails anniversary
Exclusive Milestone Emails
Email early-access
Email engagement
Email thank-yous
But wait! Since dire times necessitate dramatic means, the epidemic has driven brands to innovate. Famous brands have created various customer appreciation emails.

McDonald's uses Covid to deliver more brand emails throughout the year. This email thanking frontline and hospital personnel is a masterpiece. It honors NHS personnel and promotes free meals.

Subscribers love this philanthropy. This newsletter fulfills 2022's expectation that brands be more community-minded. It boosts brand trust. Plus, sharing options help this campaign profit from word of mouth, which can yield great results.

Email Trends
Example: Harry's email. Less generous, but enough to set the brand apart.

2021 Email Trends
The major beauty and personal care company's email includes a community message. There's a thank-you card and empathy discount. It's a plain-text email, so it's personal and individualized. The newsletter helps customers in dire times and adds value to their inboxes. This method strengthens consumer relationships and boosts brand awareness.

The customer gratitude email isn't only about showering loyal followers with love and good thoughts. From an email marketing perspective, retention is a key stage in the client lifecycle. Putting your customers first will help you succeed in 2022, as we've said. It ensures venture success and builds brand image.

Android
52% of users are less likely to commit to a company after a terrible mobile experience. Email design experience is a myth. Long-read techniques and imaginative solutions are popularizing smartphone experiences.

Mobile browsing has exceeded desktop by 20%, according to Wolfgang Digital's KPI Report. Wow. Mobile has greater open rates than desktop or tablets, per Litmus. Even though 56% of respondents prefer desktop, mobile is still important.

2020 gives us many physical limitations and restrictions (it's too many), don't build more. Mobile should be faultless.

Check HomeAway's email. The newsletter is packed with info. There's a hero area, two-column layout, promo section, header, and footer. All consumers can appreciate this email owing to a flexible and responsive layout.

Experience Mobile

Optimizing mobile is difficult. Design and coding are needed. Creating flawless email design is difficult due of inconsistencies between email clients. According to Litmus, most brands need 1-2 weeks to build a strong email newsletter. This era wastes time and money.

Professional tools can see through. Email marketing automation is popular. Over 40% of organizations claim email marketing is under-resourced, and only 12% plan to employ full-time workers. Without a good tool to do the heavy lifting, you can't compete.

Postcards Postcards prioritizes mobile experiences and offers the highest responsiveness among competitors. It offers a solid foundation to build fully responsive, mobile-friendly, and retina-ready email templates and has other helpful features like modular system, version history, cloud image hosting, and one-click export to favorite ESPs that will help your company stay above the competition next year even without a full-time email designer.

Blackout

Mobile optimization requires knowing the latest trends. This year, dark mode will be popular again. 36% of iPhone users read emails in dark mode, per Litmus.

Pandemic sparked it. Lockdowns and physical constraints that pushed individuals online fueled this trend. Spending more time online causes eye strain. Low-light mode decreases eye strain. It's becoming increasingly popular.

Check out some large brands whose email teams have adopted this trend. Adobe's Black Friday promotion is first.

It's fantastic reading. It conveys the event's ambiance, creates the mood, and makes the email look modern and attractive. It's properly optimized for all screen sizes. Brilliant.

Email Dark Mode
Second, Uber's newsletter. Uber employs dark mode and cards to make its newsletter easy to read. It also complements blue accents. The 2-column style effortlessly changes into one with abundant whitespace, making it appear fantastic on small displays.

Email Uberdark
Uber prioritizes mobile-friendliness and trends in this field, giving a cozy environment where subscribers fall for marketing gimmicks.

Engaging UX
68% of customers have higher expectations for brands' digital skills, says Salesforce.

Boring sales pitches are history. It's becoming important to replace the physical buying experience with something digital. Users demand a fantastic customer experience throughout their lifecycle. Therefore, email designs that offer amusing user experiences are gaining favor.

You have good options, including:

Dynamic gifs and animation
Gamified AMP features
Each choice is good. Animated gifs are time-tested methods to enhance user experience, set the mood for an event, and play marketing tricks like creating urgency or highlighting purchase incentives.

AMP takes us closer to inbox shopping, which 2022 customers want. You may already add features like a shopping carousel that allows consumers to view products and add them to cart right from the email, skipping the store search. It shortens and simplifies the consumer journey. It lowers friction and removes customer lifecycle frustration.

The gamified experience is still in the future, but you may replicate it with interactive features and make sure a segment of your subscribers can enjoy it.

Some examples:

Tinder's email uses an animated gif with multiple moving graphics. Each animation supports user steps. They clarify and make things friendly. Newcomers' onboarding is less painful. This strengthens new customer relationships.

Email Trend
Litmus's email uses an interactive hero area to enhance the client experience. It reinforces the email's key theme.

Litmus' newsletter
Here, subscribers can switch between dark and light reading settings. This one interactive detail is huge.

Depending on your campaign, plan, and brand, consider these choices. Please follow these guidelines:

Check all browsers and screen readers.
Overloaded emails risk being marked as spam.
Mobile-friendly everything.
Accessible everything
Check text and browser versions.
Creating an interesting experience may need extra expertise, but Postcards may add interactive features like hotspots without any difficulty.