Examples of Email Marketing: What to Do and What Not to Do

Consider this fact if you're still on the fence about whether or not you really need an email marketing campaign and whether or not you really want to add to the inbox overflow.

According to Constant Contact, email marketing generates a $38 return on investment for every $1 invested.

A strong marketing plan would not be complete without email, which is one of the most effective marketing mediums. Over 144 billion emails are sent every day, and 58% of individuals check their email first thing in the morning.

Every time you send an email, email signature marketing, one of the most underutilised tools for building your brand and generating new leads, goes to work for you. Email signature generators and email automation tools, if selected, will work tirelessly around the clock to promote your brand.

Email signature management software may be found here: https://newoldstamp.com/

You've mastered the art of email marketing. However, there is certainly room for growth here. Here are eight email marketing best practises to help you enhance your return on investment (ROI) and boost client engagement.

Uber

Those who live in major cities rely on Uber's email advertisements since they are short and to the point. There is always a link to further information for those who are interested and have the time to do so. The key to a successful landing page is a well-thought-out, basic design, together with a concise call to action (CTA).

Uber's brand identity is shown in every element thanks to clear text and a simple design. This mindset is also evident in the regularity with which Uber emails its customers. Because of this, a welcome email and promos are all that is needed to keep people interested.

Litmus

Litmus, an email marketing guru, serves as a good example of how to utilise email effectively. The usage of GIFs in their email marketing design makes it visually engaging.

Readers will be entertained and motivated to read more thanks to the animations, which are both colourful and lighthearted. Litmus topic lines, on the other hand, deserve special care. As soon as the recipient sees the email in their inbox, they know exactly what it is about and what the message is all about.

Zapier

Email marketing campaigns that use the problem/solution strategy have a great deal of success in winning over prospects and converting them into paying clients. Zapier is a business that employs the approach to its advantage.

The key is in the simplicity of it all. Using an email, a writer concentrates the reader's attention on a specific issue and promptly provides a viable solution. The main risk here is that you don't know which problems your potential consumers have and which ones you can actually fix for them before you start your campaign.

You may also want to learn more about email signature marketing.
E-signature marketing entails using the bottom of an email signature for marketing objectives ranging from product or service promotion to direct CTA pushing to subscribe, buy or attend an online event..

Email signatures are a simple and low-cost approach to spread awareness of your company and connect with a large number of people. Consider using the greatest email signature examples to create this efficient and practical piece.

BuzzFeed

BuzzFeed is one of several websites on the internet that provide excellent email content. This well-known company is well-known for its newsletter, which provides millions of email subscribers with statistics, news, and information.

BuzzFeed Daily is one of the most well-known, memorable, and endearing daily emails. High-resolution images and crisp headlines mixed with separate tabs for virtual quizzes, news, and videos make reading enjoyable.

Inspiring subject lines and visuals encourage you to click through right away on their links. As a result, it appears that BuzzFeed's newsletter is the company's principal traffic source.

Headspace

One more fantastic illustration of the efficacy of email marketing can be found in this guided mediation software. Their emails stand out from the crowd due to their distinctive and recognisable style, which features cartoonish characters and a palette of soft, serene hues. What could be more soothing?

Headspace's emails aren't only amusing and in line with the company's general look and feel; they also have clear aims and advantages in mind. Using humour and simplicity, this is an effective approach to spread awareness about the app and the benefits of meditation.

"More is less" is Starbucks' email design mantra. This coffee shop business offers a wide variety of flavorful, sophisticated, and fragrant beverages to suit any palate. In addition, they send out unique emails to their most devoted customers.

In order to create a positive customer experience, Starbucks sends out a welcome email. Many incentive schemes, short and simple promotions, and notifications provide readers a personal touch and a sense of uniqueness.

Airbnb

Airbnb places a high value on email marketing. It used to feel unusual and scary to let a stranger inside your home, but that has all changed in recent years. However, Airbnb's marketing team was able to persuade the majority of people.

The following elements may be found in any Airbnb email campaign:

Simple, elegant design and visually attractive visuals are reinforced by social proof and micro CTAs that are highly personalised and triggered by natural phenomena.

Emails from Airbnb and other service providers are designed to help them achieve their business objectives. They may earn more money by sending tailored and relevant emails.

InVision

As the primary content style for their marketing emails, InVision uses extended, in-depth newsletters peppered with eye-catching visuals. In most cases, these emails are made more enjoyable to read by including puzzles and questionnaires.

In addition, the InVision emails are extremely beneficial to readers because of the unique CTAs and direct links to useful articles, tools, interviews, or webinars. InVision, a premier digital design platform, knows exactly how to strike the right balance between content and visuals.

Conclusion
Don't give up if you're having trouble creating an email marketing strategy that works for your company. Making an email that works isn't rocket science, as you can see from the samples above.

Obviously, these instances have not been a slam dunk overnight. In the hope that these businesses may inspire and motivate you in your own marketing efforts, here are some examples.