How to Increase Sales for your Magento 2 Stores During the Holiday Season
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It is that time of the year again! Yes, the holiday season is officially knocking on our doors and it is time to celebrate the festivities with our friends and families. But, it is also the season when we tend to make more purchases than we do the rest of the year. Thus, the competition is more fierce, more so because industrialists researched that this year will witness about 15% more sales than the previous year. So, if you own a Magento store, this is the time to optimize your store more maximizing sales. You may hire dedicated Magento 2 developer for this venture and get much-needed professional assistance. In any case, here are some tips to help boost sales of your Magento 2 store this festive season.
Ways to Improve your Magento 2 Sales During Holiday Season
Manage inventory
The holiday season is the best time for a shopping spree. You can sell as much as you want if you do all things right. And managing your product inventory is the first and foremost step you should take. Make sure to manage your inventory in a way that there are no items out of stock. You can rather automate your processes and put an alert a few days before the products need to be replenished. Putting an ‘out of stock’ message on your Magneto 2 store will give your new and existing customers a green signal to move to your competitors. In case there is an out-of-stock item, you may arrange for dropshipping options with the help of integrations. In the end, no hassles call for more sales!
Change your promotion strategy
No doubt you have a sorted promotion strategy and everything works fine for your Magento 2 store. But, if you want to get the most out of this holiday season, you will have to go the extra mile. Your promotion strategy needs an extra dash of holiday thrill. Whether you curate your site content to be more festive-ready, create holiday-themed social media posts, or change your website banner images to be more holiday-like, they all add to the interest of your target audience. You can focus more on the products that the shoppers want to purchase this holiday season along with their benefits in your advertisements. Magento developers can further help with integration and elevating your promotion strategy.
marketing
Whether you are a small-scale Magento 2 store or a large enterprise, strengthening your email marketing game can help you earn valuable customers. A personalized email with a holiday template and content can help you in many ways -
- it can bring back customers who have abandoned products in their carts,
- it can bring new customers with the news and promotion you have shared,
- help build personal connections, or
- create a sense of urgency for your shoppers.
- Develop targeted landing pages
It is necessary to build temporary landing pages for the holiday season. Your shoppers are in the holiday spirit and they wouldn’t want to read anything mundane or explore a site that lacks the same spirit. So, glam up your landing pages with holiday colors, images, and relevant content. Here are some tips to make your landing pages better -
- Choose a minimalist design.
- Use fonts and colors that make the interface and content more pleasant and readable.
- Place the Buy button strategically
- Make it mobile-responsive and ensure the loading speed is optimized. You can hire Magento 2 developer and get the team to apply speed optimization techniques for better-performing pages.
- Offer holiday special discounts & gift vouchers
A sustainable business thrives because of its loyal customers. And there’s no better way to engage these loyal customers in your eCommerce Magento store than sharing a treat during the holiday season. A special offer on limited products, discount offers for your loyal customers, gift vouchers, limited vouchers, gift cards, free gift wrapping service, or free shipping. There can be numerous ways to make someone’s shopping experience more delightful., You will not only spike up your sales but also earn loyal customers and retain them for the next season and so on. An interesting way to upsurge your sales is by cross-selling. You have all the records of your customers. Things like what they have purchased past holiday season, for whom they have bought, and what products they are searching for. Based on these observations, your Magento store can recommend products to those targeted shoppers. Suppose someone bought a pair of earrings last season, you can recommend customers in purchasing a matching necklace. While this seems simple, it is actually quite tough to achieve. You need to code and implement cutting-edge technologies like AI to make this happen. When you hire Magento programmers , they will also assist you to develop an eCommerce store that helps cross-sell products. These tactics will help you increase your Magento 2 store’s sales quite effectively this holiday season. So, make the most of this holiday season as you hire Magento expert , and increase your return on investment.
Summary:
Holiday season can prove to be beneficial for your Magento 2 store only if you have the right strategy up your sleeves. In this blog, you will see what extra you need to do this holiday season to upsurge your sales up and above.
Author Bio:
Maulik Shah is the CEO of BiztechCS , a development company. He often takes the front seat in the company’s development projects, because he enjoys solving problems through technology. When it comes to writing for any blog, his contribution is priceless. Maulik ensures that his interaction with development is frequent enough, and his industry knowledge is ever-evolving so that he can share it. Despite his packed days, Maulik’s door is always open and he is generous with sharing this knowledge and experience.
