How to Use Password Reset Emails to Increase Website Traffic

How to Use Password Reset Emails to Increase Website Traffic

Which types of emails have the highest rates of being opened and clicked? It's neither a Thanksgiving sale email nor a first contact message. This newsletter is among the simplest, briefest, and most basic in all of email marketing. Because of its transactional nature, it rarely receives any attention from marketers. Do you already know? Your password has been reset by email.

It's because of a very simple reason. They're vital to society and rely on by many.

Today, knowledge can be found just about anywhere you look. In our daily lives, we encounter a plethora of data, including but not limited to: messages, news, gossip, articles, videos, tutorials, advertisements, and bits of information from our workplaces. When you consider that the average human has an attention span of nine seconds, you can see how easy it is to forget things. So much data must be processed every day.

That's why the emails asking you to reset your password have such high open rates: they're a need.

Even while automated password reset emails are just like any other newsletter, that doesn't mean they can't help your business in the long run. Instead, they open up a new possibility. This article will go through the fundamentals of password reset emails (such as subject lines, design, and UI's important features), provide advice on how to make it work for your business, and provide a collection of well-crafted password reset email examples.

Emails asking you to reset your password belong to the transactional email genre. They are instantaneous reactions to the requests of users, triggered by a click. Users will stop using your service altogether if they are unable to log in and get things done. Everyone, whether they like it or not, depends heavily on them.

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Relationship building with contacts and smooth operation of your site are both aided by password reset emails.

Emails to Reset Your Password
Password reset emails are useful for more than just sending people to the page where they may change their passwords; they can also help get people back on track and maintain them as active contacts in your database. When executed correctly, they are capable of performing a wide variety of useful functions, including but not limited to:

Promote your company and get people talking. Customers' loyalty to your brand can be protected by fixing their issues quickly.
Create lasting bonds with those around you. Providing a satisfying interaction for the user is the cornerstone of building trust between a business and its clientele.
Maintain a high level of contentment. Users will feel more valued and satisfied with your business if you solve their issues swiftly. An effective product-marketing foundation can be built on this.
Improve the public's perception of your business. Password reset emails that are both practical and thoughtful reflect well on the firm. These are traits that may win over any customer, but they are especially important in the digital realm where scams and fraud are rampant.
Promote pedestrian and vehicular flow. The email you receive when you request a new password is a perfect opportunity to include some useful links to the site's other resources.
Market your wares. There is room for marketing techniques in every email template. You may confidently take them down if you put the needs of the users first.
Even while the marketing potential of password reset emails is minimal, they are still better than nothing. Getting access is as easy as following our instructions.

Emails for Resetting Passwords: A User's Guide
Resetting your Tock password through email.

Change Designmodo Password
What to Expect From Designmodo's Email For Forgotten Password Resets

Example Subject Lines for Emails Requesting a Password Reset
To begin, we will use the most effective subject lines to maximize the effectiveness of password reset emails.

Password reset mailing subjects should be clear and unambiguous. It's best if it's brief, like "Password reset." One more thing needs to be spoken. The brand's name must appear constantly.

There is a constant stream of emails like this one. There are a hundred platforms available, so you must find a way to stand out immediately. Using your company's name expedites the password recovery procedure by eliminating potential points of confusion.

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The subject line of a password reset email could look something like this:

Visit https://www.zappos.com/, your Zappos.com. Password
Cancel your old Stripe password and set a new one
Patreon Modify Your Password
Pinterest password reset
That's Right, Your Password Flickr Has Sent a Request to Delete Your Account
Learn How to Change Your Lingo Password
Path's login information that you've chosen for yourself
Password recovery for Rdio
Password Email Vimeo Account Reset
Respectful brands, as you can see, stick to this basic rule to ensure that their customers receive nothing but the best when it comes to subject lines.

Important Aspects of Forgot Password Emails
The email to request a new password is quite brief and concise, even among newsletters. Historically, there was only one thing on it: a link to the reset page. There is more complexity than meets the eye. Each email layout in 2021 must adhere to requirements and give the greatest user experience possible for all demographics. That being said, today's requirements necessitate more than one link.

It is important that this email, like all others in the campaign, promote the brand and its goals. As a result, there is a long list of prerequisites. So, let's think about it.

Insert a link to the website where you can reset your password. The whole point of the password reset email is to send the user a link they may use to reset their password. It must be present. Additionally, it needs to be replicable.
Instructions. Every email needs some background information. Just clarify why you're sending this message by email. It's also possible to include concise, to-the-point directions. It is common practice, for instance, to include password reset instructions even if the recipient does not specifically request them. It's meant to be a reassuring word or phrase.
Another connection. Each and every possibility needs to be thought through. Instances where your reset page stops working as planned may be due to server downtime. As a result, you should always have a backup strategy in place in case the reset password is no longer functional.
Username. It is not just promotional newsletters, but also automatically generated ones, that require personalization. The inclusion of the sender's name at the beginning of the email will make it more personal and reassuring to the recipient.
Email for replies. Your customer can notify you of any fraudulent activity. To the contrary, this address verifies that the message you are receiving is legitimate and not a fraud.
Access the help desk here. This feature adds another channel of contact, which is crucial for maintaining good rapport with customers. To reassure your customers that a real person is behind the email, you might include a signature at the end.
Period of time. A password reset link's validity should be limited for security purposes. Such connections typically expire after 24 hours. In the finance and e-commerce industries, however, a significantly shorter timeframe is warranted. That's something your client needs to know. As a result, the newsletter's logo should clearly convey the urgent nature of the message. There are two main functions that brand identity components serve. At the outset, they brand the company and differentiate the newsletter from other emails. Second, they give the newsletter credibility and encourage readers to open it.
Footer. In order to comply with the law, you must provide a way for recipients to opt out of receiving future mailings, as well as a physical address and a link to your privacy policies. You may also choose to incorporate a social network share button, a drop-down menu, or special offers for your customers.
newsletter subject lines for password reset
Patreon's newsletter for resetting your password

Building a Powerful Email to Request a New Password
There isn't a much to go over in the password reset email, but its layout is still important. Keep in mind that it is a workhorse that can't afford to look too fancy. Email layouts that work best are those that are uncomplicated, brief, and accessible to all readers. Stick to these guidelines to ensure its success:

Make use of only one column.
Make that link a button. Make it a major deal. It should be atop the pile.
Put the most important information at the top.
Make the text easily scannable by employing proper formatting.
You can make the newsletter's point immediately apparent with headings.
Use a minimal color scheme.
Keep things simple by using just one color.
White space should be used liberally.
Mark off zones.
Having said that, you may always try something new and experiment with some cutting-edge elements to give your design that extra something special. For instance:

Make them laugh and relax by using an image.
Make the newsletter more approachable by including an animated gif.
The use of emoticons to a conversation is a great way to inject some fun and excitement.
Add flair to the design with stylish typography.
Use seasonal or holiday-appropriate elements in the design.
Email Template for Resetting Your Password
Postcards Email Creator - Sample Message For Requesting A New Password

You may use Postcards as a beautiful and functional password reset newsletter template. If you don't know how to design or code, don't worry; you can still make a newsletter that looks great and helps your customers on any device and in any email client.

Emails to Request a New Password: Best Practices
There are two primary factors that influence the guidelines for crafting effective password reset emails: security and convenience. These essential features guarantee that the email will function properly. Even if security is the purview of the dev team, you should nevertheless follow all the guidelines to ensure the highest deliverability. When it comes to ease of use, let's think about how we might achieve perfection.

The email you receive to reset your password must include:

Swiftly reach the mailbox.
Add the user's name and email address to establish credibility and pinpoint which account needs a new password.
Keep everything easy to understand, useful, and brief.
Follow the brand's ideals and values.
Use a layout that adapts to the device being used. The latter feature is becoming increasingly important as more and more people are using their phones to gain access to various facilities and even make purchases. Due to the Covid epidemic, these figures are expected to rise dramatically. Because of this, each link needs to be tappable and clickable.
Get yourself out there. Today, accessibility for all users is a primary consideration in the design process. All available assistive devices should work with even the smallest of emails, such as those used for monosyllabic dialogue. Incorporate aria-describedby where it's called for, achieve a good contrast ratio, and use a font size that can be read comfortably at 320 pixels wide.
Furthermore, it is recommended that you follow some additional best practices when crafting your password reset emails. They constitute

Get specific with the topic line.
Personalize the "from" name and email address with relevant information.
Verify if the addressee is an actual person.
Never, ever send out a newsletter that includes a new password (even a temporary one).
Put the menu at the very top.
Make available many means of contact.
You can save time and effort for both you and your readers by switching to rich HTML email from plain text email.
Additionally, try to ensure compatibility. Using Postcards, a top-tier HTML email template generator, you can rest assured that your email will display properly on any and all devices, email clients, and web browsers. But if you're making everything from scratch, you should be prepared to get your hands filthy and spend a lot of time evaluating, testing, and resolving issues to make sure everything works perfectly in every possible situation.

Carry out A/B tests, lastly. Password reset emails should not only appear and function consistently across all devices, but they should also connect with the target demographic. The process could be halted and confusion or worry caused if your connection is not clear within the first few seconds. Make sure that the user experience is perfect for everyone, including those who use screen readers, and that your design provides immediate benefit.

Examples of Effective Newsletters for Password Resets
Reset Password Request from Jet

There are two kinds of reset password emails.
There are two types of password reset emails, each designed for a specific situation.

The first involves emailing a user who already has an account on your platform specific instructions that include a URL.
The second suggests sending an email to people who try to access the site without an account. You need to be cautious here to avoid a data breach and stop scammers from getting into your system. Therefore, it might be prudent to notify the user via a brief newsletter that their account could not be located. You can offer alternate strategies or give them the help desk's details.
Password reset emails are critical to the success of your business and the development of your connections with customers, therefore it's important that they are delivered quickly and reliably. The deliverability rate is more important than the open and click-through rates since when requested, the emails are welcomed in the inbox. You'll need to go all out on the security front if you want to succeed.

And so, what can you do about it? Just do what's outlined below:

Using your brand as the sender name is a must.
Protect the integrity of your SMTP server/email domain.
Use suitable methods of encryption.
Create SPF, DMARC, and DKIM records.
Verify that you have a good standing as a sender of emails.
Make sure to incorporate both a text and HTML version.
Check out our Spam-Free Emails: Best Practices and Tools to Improve Deliverability Guide for more details.

Increasing Visits with Forgotten Password Emails
In the same vein as any other autoresponder, password reset emails have a bad reputation and aren't taken seriously as an email marketing tool. It's still improbable, but not impossible. Check out Wayfair's email newsletter for resetting your password. There's a link to a helpful resource, plus two attractive deals. Also, adding "For a short time" emphasizes how quickly you need to act. Therefore, the email grabs your attention and compels you to take swift action.

In that case, what steps can you take to boost site visits, encourage more user participation, and perhaps even produce some qualified leads? Do not try all of these at once, but do try them.

Highlight top-selling items.
Show the must-haves for the season.
Expose time-sensitive deals.
Distribute samples of the latest offering.
Free delivery is a simple and effective shopping incentive.
Spread the word about the many incentive schemes.
If people frequently forget their passwords, help them out by linking to a page on your site where they may retrieve it.
Spruce up the report with some juicy details.
Provide evidence of your business's worth by compiling reviews, ratings, and statistics.
Use networking sites to get the word out about your product.
The last thing to say is. Since the original password reset email should have provided a means to get clients back on track, it is essential not to overdo it. Therefore, it's best to play marketing tactics safely. Don't come out as overbearing and insistent. Do your part.

Examples of Emails to Send to Have Your Password Reset
Wayfair Password Reset Email Template — Proof That Deliverability Is King

This sample email asking to reset a password is one we've seen before. This is an important consideration, so let's give it more attention.

This newsletter is more like a promotional piece than the norm for this type. There are two buttons to download the app, symbols for the most popular social networking platforms, and even modest purchasing incentives like free shipping placed directly at the bottom of the page, in addition to a product display where you can find limited-time discounts. In addition, the header contains the primary navigation, while the footer provides additional options.

But then there's the reset button: what's up with that? Everything has been carefully considered. It shouts at the subscriber from the very beginning, capturing everyone's sight with its massive size and striking appearance. Even though the email contains a lot of information, the reset link is the most important part. What's more, the team has offered all the guidelines you'll need to succeed.

This email not only addresses customer concerns, but it also generates excitement, deeper involvement, and more clicks.

Examples of Emails to Send to Have Your Password Reset
Examples of Zappos's Emails to Request a New Password

This is another great example of an email campaign that uses unconventional methods to promote a product or service.

There is a lot less stuff and nagging to wade through than there is on Wayfair. At first glance, it appears to consist of nothing more than a tiny block advertising hot seasonal categories. But there's more than that.

It is now clear that the team was able to incorporate more marketing elements to influence the decision-making process and establish the brand's legitimacy. Free shipping both ways, 365 days to return your purchase, and round-the-clock access to customer support are just a few of the perks advertised directly beside the logotype. Impressive.

The button to reset is in the correct place.

This password reset email provides a solution, allays concerns with reassuring details, and employs a few marketing ploys. Smart.