Improving UX/UI (Using IP Geolocation & Other Tactics)

UX and UI are used interchangeably. They're so closely connected that it's hard to tell them apart, especially if you don't eat and sleep technology. Let's define them.

UX is website or service user experience.
UI is what the user clicks or taps on.
UX is the cornerstone for keeping users on your website. UI is key to achieving this. Everything you do to improve your website or service falls under UX or UI.

Remember: you have competition, so think they're doing everything you could but aren't.

Let's go over some UX and UI basics to help you improve your website.

UX improvement
UX is users' total site experience. Humans engage the 'orienting reflex' in all interactions. It's what allows us to make fast judgments about things we don't comprehend, as explored by Eugene Sokolov and Olga Vinogradova. This skill is 'hard wired' into our mind and emerges as we experience new things.

This drives our initial reactions to new people and events. Example: websites. If your website's usability is bad, people will leave in milliseconds, not seconds.

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Let's examine some concerns and how to resolve them.

Geolocation IP
IP geolocation services are mission-critical for online stores and banks. They employ IP lookup to locate users. Many firms must detect attempts to spoof location.

It may be tempting to leave geolocation on auto so it picks up a user's real-time location. That seems like the ideal solution because it requires no user participation (no pop-ups are generally a plus). Problems exist.

User needs are a key one. Maybe they need to buy a gift for a neighbor. See an example of auto geolocation below:

11 Website UX/UI Tips (Using IP Geolocation & Other Tactics)
No experience is worse than a terrible one. When evaluating a job offer, people examine schools, pharmacies, etc. Your auto-detection filters off customers who need to buy a buddy a gift, sending them to a competition. Auto-geolocation is also incompatible with W3C's WCAG 2.0 requirements.

Let users choose their country manually. People have plenty entertainment options, so they're not visiting your site for fun. They can find a friend's gift. Happy customers are happy customers wherever they are.

Fraud-prevention
Fraud is a challenge for every business, especially online retailers since chargebacks are the store's responsibility, not the card issuer's. Preventing fraud requires reasonable measures.

Someone with a continental address is unlikely to have a global IP address. A geolocation API can help match IP and location data. If not, it may be fraud.

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IP geolocation data can assist prevent fraud, but you need a product or service that can detect geolocation circumvention. VPNs, proxies, and anonymizers can help. Geolocation can help you and your customers prevent fraud.

Analysis of UX
2. UX evaluation
Anyone serious about improving measurements first. You can't tell if you're improving if you don't know how you're doing. Every service provider's website has a case study that says "After implementing X, sales increased by Y%." Knowing their present performance helps them decide.

Measure crucial metrics. Perhaps page speed. Rejection rate. Pageviews. CVR. Sales. Profit. Build a set of measurements so you have meaningful use cases to improve. Without these, your approach would be scattershot and lack value.

3. Speed
Web page speed is load time. Even in major cities, not everyone has 5G or fiber internet. Cities can have fiber-less zones. Customers on mobile devices (most internet activity is mobile and has been for years) could enter and exit a 5G zone while browsing your website. Or they don't have 5G.

Will your page load in 4 seconds on Wi-Fi? If not, expect some visitors to leave and never return. Google's PageSpeed Insights and other free tools can help. Google's tool assesses speed, slowness causes, and solutions.

Targeted headings
Do you use your keywords in page headings? Search engines like heading text. If headings match search terms, search engine algorithms will return websites containing those terms. There's much more to SEO, but this is a good start. Content headings are also readable. They fragment pages for users while guiding them to the next portion.

The information must be informative or interesting. How will buyers recognize you without custom content?

5. Vacuum
White space in website design means leaving space around content and headings. Full-page photos can be stunning, but they can also be overpowering. White space provides breathing room and helps draw attention.

Spacing
The BBC uses space to divide the "Top stories" from one other and from "More top stories." This is efficient for a homepage because it doesn't bombard consumers with clutter and shows them how to go deeper with the top interface.

Accessibility
Many people have accessibility concerns. Men are 8% colorblind and women 0.5%. 3.5% are blind. Why wouldn't they move to a competitor if you don't meet their needs?

The W3C has web accessibility rules. Following this advice increases your customer base. Follow W3C's WCAG 2.0 standards.

7. List
Bullet points are effective for presenting vital content. Users can see each point because they're separated. Also, bullet points provide summaries, not details, so they force information compression. Readability is improved.

Bullet points aren't boring. Can you utilize your trademark to accentuate each point? Can you develop graphic symbols that extend your brand to bullet points?

Summary
8. Consistency/hierarchy
If you've developed all of the above, be consistent. Each page's fonts? Sizes? Why? Formats? If each page is different, it's a brand problem and unsettling. Once visitors are used to how a website 'functions,' changing the menu location or color will confuse them.

Hierarchy, consistency
Amazon's page is well-known. Imagine if 'Shop Toys & Games' was underneath four images on one page. Its appearance would be shocking. The top creates a hierarchy. Top down:

After logging in, search the menu or categories.
Promotional banner
Secondaries, categories, login reminder
Hierarchy isn't new. Amazon's success is no fluke. The page asks if I want to shop in local currency. Not auto-detecting or forcing, it asks.

Create template pages. You can start with pen and paper and proceed with Sketch. Then you may construct a cohesive website.

UX summary
All of the above, UX design and UI assistance, are meant to provide a nice user experience for your audience. Using data, you may decide which UX aspects are most compelling. If your website is a business, then sales and conversions are crucial KPIs (the proportion of people who visit your site who then complete a purchase). Small tweaks boost conversions. VBO observed that a page's conversion rate was nearly half if it loaded in 4 – 5 seconds compared to 1 – 2 seconds.

Yes, modest changes are significant. They're part of a package of user experience improvements you must implement.

UI improvement
Users touch your website's UI. What they click or tap to find. If the UI is complicated or they can't find what they need, users will go.

IP geolocation is vital for fighting fraud, but it must be implemented well. Do you account for linguistic differences when listing countries? You may have trouble finding 'United States of America' on a French website. It's 'États-Unis' in French. In the UK, search for 'Royaume-Uni'

If users must type their nationality, consider a system that can handle misspellings. Every keyboard makes mistakes. They're possible on a phone's virtual keyboard.

2. Consistency
UI and UX design require consistency. Imagine clicking a link on Amazon's homepage and finding the search box at the bottom. This inconsistency jars. Use the same UI elements. Dropdown menus? Checkboxes? Toggles? Users won't settle on your site if you keep changing these.

Consider what interface features you need to assist site visitors navigate and shop. You need an easy-to-navigate website. More thinking means worse UI. Consider your interface layout. Again, use illustration tools to start. You can generate rapid web page mockups by testing interface elements and utilizing an ipsum lorum generator for page text. Make sure to apply it consistently to all pages.

3. CALL-TO-ACTION
A CTA encourages a user to do a specified action. This should be last because everything leads to it. If the above parts are lacking, a CTA button won't fix the problem.

If you've done the above, it's time to nail your CTA. Consider the button's text. Active, not passive, and quickly summarize the benefits of hitting the button. Don't waste space; be concise.

Where to set a call-to-action button and its appearance are equally important. An 84% increase in CTA button clicks was recorded when no scrolling was required.