Promoting a Web Design Agency
A copywriter shares some tips on how web development firms might differentiate themselves.
In your opinion, what are the four most persuasive terms a service provider can use to entice a new client? We've been there, done that!
Consider this. When looking for a new dentist, plumber, auto mechanic, or web development business, most of us prefer to hire professionals.
Take a look at your own marketing materials. Do they just include a long list of generic technical abilities? Is your list significantly different from the ones offered by rival businesses? I wonder if many of your potential customers even know what half of those terms represent.
Web design and development agency
Same old resume/CV website
Exactly when do we find that a picture isn't always worth a thousand words? When the image is a little screenshot of a website. Do you seriously believe that potential customers will follow each and every one of those links? How confident are you that they will appreciate that the 150% boost in revenue for your client was the result of some pretty clever programming hidden behind that tiny screenshot? Not unless you confirm it.
Repurposing Inactive Projects into Money-Making Machines
Get rid of that lame screenshot gallery and start constructing a portfolio that does your work justice.
Do not assume that people will take your word for it that you can create successful eCommerce sites.
Make some summaries or case studies of the development projects you've worked on before. Describe the specific needs of the customer. If you're having this conversation because someone said something like, "We need a website and we'd want to sell items on it," then that's where you need to get started. Provide details about your approach and explain why it was the best option for your client. And don't forget to highlight the site's efficiency and the client's satisfaction with your job.
Think about it: which company do you think a business owner would be more inclined to hire to create their company's website? You know, the business with the long list of confusing words that sort of sound like English? Or, maybe they'll hire you since they saw how you turned around the website for a competitive enterprise and made it profitable.
In contrast to the services we provide, we would like to tell you about ourselves.
This is another common mistake made by web design firms. You should focus on the services you provide on the service pages. Your company's background, any areas of expertise, and the members of your staff should all be presented on the About Us page.
Your company has a history even if you're a solo proprietor. Inform potential clients about yourself in the "About" section of your website. You need to sell them on why they should hire you instead of a bigger firm. If you were applying for a position at a larger company, this is the kind of information you would offer.
Recently, I went to a major web development firm's website. They are specialized to a single sector and cannot work in any other. None of the roughly twenty staff members profiled on their About Us website made any reference to prior experience in the field. It looked like nobody on staff had any kind of technical education. More than their work-related activities and expertise, I learned about their personal lives. Their bios read more like dating profiles than professional resumes.
Worst case scenario, right?
John (name changed to protect the ignorant) spends most of his time outside of work on the slopes, either skiing or hiking the many miles of forest paths in the area and elsewhere. He plans to climb Everest someday. It was during a skiing vacation to our area that persuaded John to make (our town) his permanent base camp. In addition to his two human children, John and his wife are pet parents to four animals: Rufus, Charlie, Princess, and Goldie.
I suppose I'm supposed to admire John's enthusiasm and initiative. Not me. I wonder if John will be present when I need him or if he will take corners on my project so he can escape to his beloved mountain.
Here is a completely fictitious alternate biography for John. In this way, his hobbies become a valuable asset for his web design company.
One of our site designers is John. He is a skilled mountaineer and has traveled widely. John started his work as a graphic designer for a marketing and advertising agency in New York City. With a degree in computer technology and the vision of a creative artist, John creates really distinctive designs that reflect our clients and the personality of their businesses. He has helped several of our clients expand internationally by developing distinctive brands for a wide range of travel-related businesses. Our patrons adore his inventive use of color and unique illustrations in every project he works on.
Advertising Methods for Web Design Agencies
Looking to differentiate yourself from the countless other web designers out there? Do something to pique the interest of potential clients in hiring you. Your marketing efforts for your website development business should begin with reassuring potential customers that you are up to the task of meeting their needs, whatever they may be.
Clients will feel more at ease knowing that you have "been there, done that" after reading a summary of your completed projects. Make good use of the space provided by your website's "About Us" section to introduce yourself, your business, and any regular workers or contractors to potential clients.
Demonstrate to potential customers how you've put your technical expertise to use to develop solutions that have yielded demonstrable outcomes. You need to prove to them that you're not like every other coder out there. Try to persuade them that they would be making a mistake if they went with another web design firm.
When broken down into their component parts, the answers are obvious. Now, please get your pencils in order and go to work.
